Putting two and two together, we can see how Lead Gen Forms can be an important milestone to help marketers drive even greater ROI from their lead gen campaigns.Īnd below, we’ll be covering everything you need to know about lead gen form ads on LinkedIn, including: According to the same source, there are over 660 million professionals worldwide on LinkedIn.According to LinkedIn, 89% of B2B marketers use LinkedIn for lead generation and lead gen forms drive 5x higher conversions than landing pages (from ~2.35% to 13%).According to LinkedIn, 80% of member engagement with Sponsored Content ads happens on mobile.With LinkedIn lead generation forms you can drive high-quality leads from your sponsored content campaigns by removing the main barrier that’s stopping your target audience from converting.
Many users will drop off at some point if they find the process inconvenient. Then, if they decide to fill it out, they’d be redirected to your website to fill in a form, which adds more friction to the whole process.Your ad has to capture attention and stand out.This makes sense when you think about it. That’s because many users simply don’t want to fill out a website form to access gated content to receive an invitation to a webinar. For many marketers, generating leads with LinkedIn advertising is hard.
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